Cookie Policy
This Cookies Policy (“Policy”) outlines the general policy, practices, and types of cookies that TheKey, LLC and its affiliated entities (collectively, “TheKey,” “we,” “us,” or “our”) may use on our websites (“Site”). For the purposes of this Policy, capitalized terms used but not defined in this Policy have the meanings given in our Privacy Policy.
Our Sites and Services use cookies and other similar web technologies (collectively in this Policy, “cookies”), in order to provide a better service to you, to help keep your account safe, and to generally improve our Sites and Services. Cookies perform essential functions such as ensuring a webpage loads correctly and securely. They also help us provide you with a consistent and efficient experience. For example, we may use cookies to remember which language you prefer, to remember that you are a repeat visitor so we can direct you to the appropriate part of our Sites, or to present you with services that are matched to your preferences. We also use cookies for analytics and marketing purposes. For example, we may use cookies to understand how visitors use our Sites or to serve them with advertising that we think would be of interest to them.
Cookies are small pieces of text used to store information on web browsers. They are used by many websites to store and receive identifiers and other information on devices such as a handheld phone or computer. You can learn more about cookies and their functions generally by visiting an information website such as allaboutcookies.org.
We also may include tracking pixels, or pixel tags, which are small graphic images in our marketing communications to determine engagement. These cookies may be set by us or by third-parties with whom we have partnered to assist in our marketing efforts.
Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely affect the availability and functionality of our Sites and the services we can provide to you.
Our Sites and Services use cookies and other similar web technologies (collectively in this Policy, “cookies”), in order to provide a better service to you, to help keep your account safe, and to generally improve our Sites and Services. Cookies perform essential functions such as ensuring a webpage loads correctly and securely. They also help us provide you with a consistent and efficient experience. For example, we may use cookies to remember which language you prefer, to remember that you are a repeat visitor so we can direct you to the appropriate part of our Sites, or to present you with services that are matched to your preferences. We also use cookies for analytics and marketing purposes. For example, we may use cookies to understand how visitors use our Sites or to serve them with advertising that we think would be of interest to them.
Cookies are small pieces of text used to store information on web browsers. They are used by many websites to store and receive identifiers and other information on devices such as a handheld phone or computer. You can learn more about cookies and their functions generally by visiting an information website such as allaboutcookies.org.
We also may include tracking pixels, or pixel tags, which are small graphic images in our marketing communications to determine engagement. These cookies may be set by us or by third-parties with whom we have partnered to assist in our marketing efforts.
Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser’s cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely affect the availability and functionality of our Sites and the services we can provide to you.
Types of cookies.
There are generally four categories of cookies: “Strictly Necessary,” “Analytics,” “Functionality,” and “Targeting.” We routinely use all four categories of cookies on the Service. You can find out more about each cookie category, and the cookies used on our Sites, below:
1. Strictly Necessary Cookies.
These cookies are essential, as they enable you to move around the Services and use its features, such as accessing logged in or secure areas. Because these cookies are essential, they cannot be disabled.
2. Analytics Cookies.
These cookies collect information about how you have used the Services, for example, information related to the unique username you have provided, so that less strain is placed on our backend infrastructure. These cookies may also be used to allow us to know that you have logged in so that we can serve you fresher content than a user who has never logged in. We also use cookies to track aggregate Services usage in an anonymized fashion and experiment with new features and changes on the Services. The information collected is used to improve how the Services work.
3. Functionality Cookies.
These cookies allow us to remember how you’re logged in, whether you chose to no longer see advertisements, when you logged in or out, and the state or history of Services tools you’ve used. These cookies also allow us to tailor the Services to provide enhanced features and content for you and to remember how you’ve customized the Services in other ways.
4. Social Media & Advertising Cookies.
Us, our advertising partners or other third-party partners may use these types of cookies to deliver advertising that is relevant to your interests. These cookies can remember that your device has visited a site or service, and may also be able to track your device’s browsing activity on other sites or services other than ours. This information may be shared with organizations outside of ours, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign, or other business partners for the purpose of providing aggregate Service usage statistics and aggregate Service testing.
5. Performance Cookies
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookies we set.
When you utilize the Site and the Services, we may set the following cookies on your browser:
| Cookie | Domain | Type | Duration | Description |
| Bsp.analytics | thekey.com | Necessary | session | This cookie is used to maintain sessions across web requests. |
| Pardot | pi.pardot.com | Functionality | session | This cookie is set when a user logs in as a Pardot user, and indicates an active session. |
| demdex | demdex.net | Analytics | 5 months, 27 days | This cookie is used by Adobe Audience Manager to help identify a unique user across domains. |
| calltrk_session_id | thekey.com | Analytics | 1 year | This cookie is set by Provider CallRail, and is used for storing an unique identifier for a user browser session. |
| _gat_UA-503186-1 | thekey.com | Analytics | 1 minute | This cookie is set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. |
| _gid | thekey.com | Analytics | 1 day | This cookie is installed by Google Analytics and stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _ga | thekey.com | Analytics | 2 years | This cookie is set by Google Analytics and calculates visitor, session and campaign data and also keeps track of site usage for site analytics reporting. It stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gcl_au | thekey.com | Analytics | 3 months | This cookie is provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| MUID | bing.com | Targeting | 1 year 24 days | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| aa-user-id | tags.srv.stackadapt.com | Targeting | 1 year | StackAdapt sets this cookie as a random identifier for user identification to display relevant advertisements. |
| sa-user-id-v2 | tags.srv.stackadapt.com | Targeting | 1 year | StackAdapt sets this cookie as a random identifier for user identification to display relevant advertisements. |
| test_cookie | doubleclick.net | Targeting | 15 minutes | This cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. |
| IDE | doubleclick.com | Targeting | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| uuid2 | adnxs.com | Targeting | 3 months | This cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| anj | adnxs.com | Targeting | 3 months | AppNexus sets this cookie that contains data stating whether a cookie ID is synced with partners. |
| rlas3 | rlcdn.com | Targeting | 1 year | RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed. |
| pxrc | rlcdn.com | Targeting | 2 months | This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed. |
| euds | rfihub.com | Targeting | session | This cookie is set by Rocketfuel for targeted advertising so that users are shown relevant ads. |
| _kuid_ | krxd.net | Targeting | 5 months 27 days | This cookie is set by Krux Digital and registers a unique ID that identifies a returning user’s device for the purposes of targeted advertising. |
| tuuid | bidswitch.net | Targeting | 1 year | This cookie is set by BidSwitch and stores an unique ID to determine what advertisements users have visited any of the advertiser’s websites. The information is used to determine when and how often users will see a certain banner. |
| c | bidswitch.net | Targeting | 1 year | This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. |
You may control cookies, including preventing or stopping the installation and storage of cookies, through your browser settings and other tools. Most browsers will allow you to block or refuse cookies. However, you may need to manually adjust your preferences each time you visit a site. For more information, see the Help section of your browser.